We build the systems that put contractors at the top of Google, on the Map Pack, inside AI Overviews, and in front of the customers who can actually afford to hire you. Websites. SEO. Local. AI search. Apparel. PR. One firm. One outcome.
We don't take on dentists, lawyers, or e-commerce brands. We build visibility for contractors — full stop. Every system we deploy is shaped by what we've learned from running the playbook across the trades below.
Most agencies sell you a piece. We build the whole stack — the website that converts, the rankings that compound, the map presence that owns your city, the AI visibility that's eating traditional search, the apparel that turns every job site into a billboard, and the press that makes you the obvious choice in your market.
Fully custom-coded websites engineered for trust, speed, and conversion. No WordPress, no templates, no page builders — just hand-written code, service-area architecture, and a backend that doesn't break the second your photographer adds a gallery.
Learn MoreSilo-and-cluster content architecture that wins for the keywords with real intent — not vanity terms. We build authority topic by topic until you're the answer Google reaches for first.
Learn MoreGoogle Business Profile optimization, citation foundation, geo-grid tracking, and review velocity systems built to own the 3-pack across every neighborhood you serve.
Learn MoreChatGPT, Google AI Overviews, Perplexity, Gemini — when customers ask AI who to hire, your name is the answer. We optimize for the citations, entities, and structured signals that LLMs actually trust.
Learn MoreCrew shirts, hats, hoodies, work jackets, and uniforms that look like your brand earned the truck. Every job site becomes a billboard. Every photo on social becomes content. Cohesive identity, in the field.
Learn MorePress releases, local media placements, podcast features, awards, and industry citations that build the kind of authority Google rewards and clients respect. Earned coverage that doubles as SEO firepower.
Learn MoreMost marketing agencies hand contractors the same WordPress template they hand a dentist or a personal-injury attorney. Drag the handle to see what changes when the entire site is written from scratch for your business — left is the kind of generic build you'd get elsewhere, right is what we actually ship.
A polished crew is the cheapest, most effective ad your company will ever run. Embroidered shirts, branded hats, work jackets, and full uniform programs — designed to match the visual identity of your brand and built tough enough for actual job-site wear.
Uniform rollouts, seasonal refreshes, hi-vis safety gear, and PR-ready swag for client gifts and trade shows. We handle the design, the sourcing, and the logistics so your team shows up looking the part — without you having to source three vendors to make it happen.
A disciplined four-phase build. No bolt-on tactics, no "growth hacks," no shiny-object month-to-month chaos. We engineer visibility the way you'd frame a building — foundation first, then structure, then finish work, then maintenance for the life of the asset.
Market audit, competitor teardown, keyword and entity mapping, brand positioning, and technical groundwork. Before we build anything, we know exactly what dominant looks like in your market.
Website rebuild on conversion-tested architecture, silo content planning, Google Business Profile rebuild, citation foundation, and the structured data that wires the whole thing together.
Publishing cadence, link earning, review velocity, AI-search positioning, and PR. The work that compounds — week over week, month over month — until you're the obvious choice.
Reporting, refinement, expansion into adjacent service areas, branded merch rollout, ongoing PR placements. The asset gets more valuable every quarter — and harder for competitors to dislodge.
No mystery. No "trust the process." Here's exactly what happens between signing the engagement and seeing the first round of meaningful movement — phase by phase, deliverable by deliverable.
Customers don't just "Google it" anymore. They ask ChatGPT. They scroll past organic to the Map Pack. They read the AI Overview at the top of the page and never click a single blue link.
Most contractor marketing agencies are still optimizing for the search that existed in 2018. We build for the six-channel reality of modern visibility — where the contractor who wins is the one cited everywhere the customer happens to look.
That's why we built the full stack under one roof. So your website, your rankings, your map presence, your AI citations, your branded crew, and your earned press all reinforce the same outcome: when someone in your market needs the work you do, you're the only real answer.
Most contractor marketing agencies are run by marketers who learned the trade from the outside. Next Level is different. It was built by someone who grew up in the industry, still owns a building company today, and runs every system here on his own crew before he runs it on yours.
Cody Fortune grew up in the trades. His father has run a successful shower door company for decades — so for Cody, contracting wasn't a career choice he made later in life, it was the family business. He learned how to estimate, how to manage subs, and how to keep clients happy before he learned how to drive.
Today, Cody still owns and runs a home building and remodeling company in his own market. He's not an agency owner who pivoted into the contractor niche to chase the spend — he's a contractor who got tired of paying marketing firms that didn't understand his business, and built the partner he wished existed when he was scaling his own.
He's also worked as an import specialist — sourcing custom-branded, custom-designed products and bringing them in for clients to sell online. So he understands the brand, product, and e-commerce side of growing a business, not just what happens on the jobsite.
I'm not an agency owner who learned the trades. I'm a contractor who learned marketing — and built every system here for the operator I was ten years ago.
— Cody Fortune, Founder
That's why every piece of this works the way it does. The websites, the SEO playbooks, the local-search systems, the AI-search positioning, the apparel programs, the PR — none of it was designed in a vacuum. It was designed by someone who has to use it on his own building company. If it works for Cody's crew, it works for yours.
The family business that raised Cody in the trades and taught him how a contractor operation actually runs from the inside.
The company Cody owns and runs today. Feet in the field. Trucks on the road. Real clients, real jobs, real numbers — every week.
The marketing partner Cody built for the contractors he runs alongside. Same trade. Same problems. Real solutions, tested in his own shop first.
Most contractors have already paid for the typical-agency experience. Some are running marketing in-house and wondering why it's plateaued. Here's a side-by-side of what we deliver versus the two most common alternatives.
| Next Level | Typical Agency | In-House / DIY | |
|---|---|---|---|
| Contractor-specific expertise | Trades-only since 2008 | Generic, multi-vertical | Self-taught |
| Custom-coded website build | Hand-built, conversion-tested | Templated | Off-the-shelf builder |
| Silo-based content architecture | Topic clusters, mapped | Random blog posts | None |
| Google Maps / 3-Pack dominance | Geo-grid tracked | Basic GBP setup | Limited |
| AI search & LLM optimization | Core focus | Not offered | Not understood |
| Branded apparel & uniforms | Full program in-house | Separate vendor | Separate vendor |
| Earned PR & media placements | Active quarterly placements | Rare / outsourced | Almost never |
| One firm, one accountability | Single dedicated team | Multiple vendors | Internal bandwidth |
Every contractor walks in at a different starting line. These are our standard frames — most engagements get tailored once we've seen your market, but here's the structure most clients land inside.
The questions every contractor asks before they sign — answered straight, no agency-speak.
Because we only work with contractors and we don't subcontract the work that matters. Most agencies sell you ten things and outsource eight of them. We run the full visibility stack in-house, on a single team you'll actually talk to. If the work doesn't move your numbers, you'll know exactly who's accountable.
Local map and review-velocity work tends to surface inside 30 — 60 days. Organic SEO and AI-search positioning compound over 90 — 180 days and keep building from there. We're not a paid-ads agency, so the trajectory is slower at first and exponentially steeper later. By month 12, the asset is worth multiples of what you paid into it.
In most markets, yes — because the entrenched players are running 2018 playbooks. They're not optimizing for AI Overviews, they're not building topic-cluster authority, and they're not running coordinated PR. We've consistently displaced incumbents who had years of head start, by attacking the channels they've ignored.
We build the organic asset that means you don't have to depend on them. Paid traffic is rented attention — the second you stop paying, it disappears. Everything we build keeps producing leads whether you stop spending or not. Most clients run paid as a complement, not a foundation, and we'll be honest about when paid actually makes sense for you.
Yes. We're headquartered in Michigan but the work is the same in any U.S. market — we've run engagements coast to coast. Local SEO is hyper-specific by definition, but the systems we deploy travel.
Because customers are already using it to decide who to call — and most of your competitors aren't being cited. AI Overviews now appear above traditional search results for a large share of "near me" queries. ChatGPT and Perplexity are answering "best contractor in [city]" questions every day. The contractors who get cited now build a moat that's hard to displace later. Being early matters here.
A starter kit is included in every engagement tier. Larger crew rollouts, seasonal refreshes, and full uniform programs are scoped separately based on your team size and the specific gear you need. Same goes for PR and earned media — quarterly placements are part of the Authority tier, more aggressive programs scope up from there.
One conversation, no pitch deck. We'll teardown your current visibility, show you exactly where the gaps are, and tell you whether we're the right partner for what you want to build.
If we are, we'll build it. If we're not, we'll tell you who is.